I know myself and a growing majority of REALTORS are tiring of the constant spam by other agents. We actually use our email as an important part of our daily business routine, we receive offers, we set up appointments, and we respond to our clients needs.
So when I get up in the morning and find my email inbox full of "new listings" or "price reductions"... from other agents, it gets a little frustrating, oh sure I can "unsubscribe" but I shouldn't have to do that. Our MLS has about 1,600 agents, our state has about 6,000 agents and I did not "opt in" to single one of their "drip" email campaign's, not one. So what does this tell me about that agent?
1: They didn't take the time to read the rules of the company they signed up with (see rules below - I have to "opt in" NOT "opt out" )
2: Or maybe these agents are so arrogant they don't think the rules apply to them?
3: They don't value my time, it seems to be much easier for them to just upload an entire database, then make us take the time to individually "unsubscribe"
4: Do I really want to do business with an agent like this?
So next time I send you an email, asking YOU to remove me from your list, and you respond with a "oh just hit the unsubscibe button" just know what I am thinking about you, and your character as an agent.
Please see rules taken directly from their websites (links are included):
What is Spam?
Spam is often in the eye of the beholder. If you ask ten different people
for a definition of Spam, you'll probably get ten different answers. So
here’s our best explanation:
Spam, as applied to email, means "Unsolicited Bulk Email".
Unsolicited means that the recipient has not granted the
sender affirmative consent(permission) to email them.
Bulk means that the message is sent as part of a larger collection of
messages, all having materially similar content
The term "affirmative consent" means the recipient has expressly
consented to receive the message, either in response to a clear and
conspicuous request, or at the recipient's own initiative.
Mailchimp Acceptable Use Policy: As an email service provider, we
feel it's our responsibility to be extra vigilant about preventing spam-related
abuse. It's also in our best interest to keep the system clean,
because our reputation and deliver-ability depend on it. That’s why you
may only use MailChimp to send Emails to people and entities that
1. Gave you written (including electronic) permission to send Emails to
them, have not withdrawn that permission, and:
1. gave you that permission in the past 12 months; or
2. didn’t object to promotional content you sent them in the past 12
Q. Can I purchase a list of email contacts?
A. No. All lists uploaded into the Xpressdocs Email platform
must contain only names that have opted-in to your mailing
"Unsolicited Bulk Email".
Unsolicited means that the Recipient has not granted
verifiable permission for the message to be sent. Bulk
means that the message is sent as part of a larger collection
of messages, all having substantively identical content.
A message is Spam only if it is both Unsolicited and Bulk.
The CAN-SPAM Act regulates all commercial email. Here are email
marketing best practices to follow to avoid CAN-SPAM violations and
Don’t Buy and Sell Email Lists
CAN-SPAM explicitly prohibits the buying and selling of email lists. Although it
technically allows for the “renting” of email lists, it’s still risky. Sending emails
to people who did not specifically sign up to receive them guarantees a huge
unsubscribe rate. Even worse, it sets businesses up for a large number of spam
complaints, which triggers an investigation by the Federal Trade Commission
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Aloha, and have a great day
Lance Owens (RS)
LUVA Real Estate
75-240 Nani Kailua Dr #8 , Kailua Kona, HI. 96740 (Pines Plaza)